When I speak to potential new clients, a question I usually ask is what commission are you thinking about offering to your affiliates?.
These are the most common answers:
well, (COMPETITOR NAME) is offering this, so I’m planning to match that amount
My competitors don’t have affiliate programs – I’d like to offer (LOW COMMISSION AMOUNT)
My competitors offer really generous commission rates but I can’t afford to match their insane budgets. I have no idea what to offer.
On one hand, it’s great that these folks have a pulse on what their competitors are doing…