How To Perform a Competitive Analysis to Choose Your Affiliate Program Commission Structure

When I speak to potential new clients, a question I usually ask is what commission are you thinking about offering to your affiliates?.

These are the most common answers:

well, (COMPETITOR NAME) is offering this, so I’m planning to match that amount

My competitors don’t have affiliate programs – I’d like to offer (LOW COMMISSION AMOUNT)

My competitors offer really generous commission rates but I can’t afford to match their insane budgets. I have no idea what to offer.

On one hand, it’s great that these folks have a pulse on what their competitors are doing…

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